KRISTINA PAVAO
KRISTINA PAVAO
Role:
Graphic Designer and Marketing Project Lead
Fineline
Client:
Fineline, a subsidiary project of my alma mater OCAD University, is where I work as a Graphic Designer and project lead on the 'Housewarming' video series. In this dual role, I create both print assets, such as pamphlets, signage, and brochures, and digital media for various social platforms. I also manage the production and conceptualization of the 'Housewarming' series, coordinating with artists and buyers to showcase their personal stories. The limited color palette of black and white presents a unique challenge, allowing me to experiment with geometric shapes, patterns, and typography to effectively communicate the brand's message.
03.
HOUSE-
WARMING
The Housewarming series was a project I led at Fineline in collaboration with my peers and the team from OCADU Live. This series offered a personal look at the impact local art collecting has on collectors, artists, and creators within the community. Alongside my team, I developed the series concept and executed coordination between talent and crew, crafted scripts and marketing copy, designed assets, and managed on-site activities during filming. The series presented the unique challenge of authentically showcasing the practices and relationships between each group, but it was immensely rewarding to see the positive impact it had on all involved.
Housewarming Episode 1 - Kat and Natasha
Housewarming Episode 2 - Peter and Kyla
Housewarming Episode 2 - RJ and Shawn
03.
FINELINE
