KRISTINA PAVAO

I was commissioned to create the visual brand identity for DUBO Collective, an independent apparel brand offering cute and kitschy products like tote bags, postcards, and posters sold online and at local markets. To reflect the brand’s aesthetic, I used a pastel color palette and incorporated brand patterns with relevant iconography. For the logo, I selected round typefaces to enhance the youthful, fun vibe appealing to the brand’s younger demographic. A highlight of the project was designing the bunny coffee cup mascots.